Italy Fines Apple over AppleCare Sales

Italy’s antitrust body has fined Apple Inc. for persuading customers to purchase its AppleCare Protection Plan. The fine of $1.2 million (€900,000) is imposed on the Cupertino-based company for not providing sufficient details about the support that is available with the gadget. Companies are bound by law in Italy to offer two years of free support to customers. Italian Antitrust Authority claims that Apple didn’t explicitly explain the details to customers either online or at any sales outlet.

According to report published by Reuters, the fines are being imposed on three of Apple’s local divisions, including Apple Italia, Apple Sales International and Apple Retail Italia. If you want to have a look at full press release, here is the link translated from Italian.

Out of the total fine, €400,000 is imposed on Apple because of its failure to inform customers of their full rights regarding two years’ free support that the company is bound to provide under Italy’s Consumer Code Law. The antitrust authorities explain that this should be done on company’s websites at store.apple.com and apple.com and at its sales outlets. This can also be explained as customers were offered the AppleCare service despite the fact that protection would partly cover with the guaranteed free support provided by law.

While the rest of the fine, i.e. €500,000 is solely for offering the AppleCare service even though the company failed to properly reveal the protections to the customers.

Italian authorities have granted 90 days to the Apple within which it has to update its website with information about the availability of the two-year guarantee.

As for Apple, this is not the only legal concern in the European Union for the tech giant is also facing patent lawsuits with Korean electronics giant Samsung and also in a price-fixing legal battles with e-book publishers.

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