Apple Planning to Open Apple Stores in India

Apple is aiming to expand its retail presence in the international market and for this reason it has open more than thirty new stores in the last quarter alone. The statistics collected in January 2012 reveals that the company is operating more than 360 retail stores in twelve different countries.

It seems that Apple is looking forward to expand its retail presence in more countries, as a report suggests that the Cupertino-based tech giant is planning to add India as a thirteenth country to have its retail stores.

Indian business newspaper Mint reports, Apple has been in dialogues with the Indian department of Industrial Policy and Promotion over the same. The decision has been made by Apple in response to the local government’s decision to let the foreign companies to completely own and operate single-brand retail stores in the country’s borders.

“They have not told us how many stores they will open,” an Indian official said. “We have made the policy. The doors are now open.”

Until now, Apple don’t have any brick and mortar retail store in the country, but now Apple has reportedly partnership with a number of authorized resellers in the region including iStore and Imagine. It is interesting to see that the Cupertino-based tech giant is opening its own retail stores in the country because of several reasons including the one that India is the neighboring country of China and Taiwan where several manufacturing plants of Apple located. It is expected that this step of Apple will help reducing the price of Apple products in the country.

“If companies such as Apple open their own retail stores in the country, prices could go down and it could also “up the game in the retail category in the country due to the revolutionary nature of Apple’s retail front end,” said Jaideep Mehta, vice-president and country manager of market research firm IDC India.

The former Senior Vice President of Retail Operations, Ron Johnson could be given the credit of the success of Apple’s retail division. It was under his supervision that Apple’s retail stores hit more than a billion dollars in annual sales within two years of time after the first location began operation in Tyson’s Corner, Virginia back in May 2001. In January 2000, Johnson joined the Cupertino-based company. However, he resigned from his post to become the CEO of U.S. retail chain J.C. Penney on November 1, 2011.


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