Bing Outruns Yahoo as the Number 2 Search Engine

A research firm, comScore reveals that Microsoft’s search engine Bing outrun Yahoo in the market share for the first time in December 2011. This makes the Bing the number 2 search engine trailing the search giant Google.

According to research firm, in December, the Bing saw a growth of 15.1% because Yahoo saw a decline of 0.6% in its market share during the same month. The figures collected in November showed a tie between both the search engines.

Nonetheless, the victory over Yahoo led the team behind the three years old search engine to over joy at Microsoft. The results of 2010 for the same month shows that Yahoo was ahead with 16% share compared to 12% share of Bing. It took quite a long for Microsoft to see things going their way finally. The growth shown by Bing will certainly help lift the company’s earnings.

The current figures also demonstrate Yahoo’s constant decline. Yahoo was once the number 1 search engine all over the world, but lost its title in the hands of Google back in 2000. In the same year, Google became the default search provider of Yahoo. However, in 2004, both companies agreed to end their partnership. It is from this point Yahoo has been struggling to keep its market share intact. Yahoo has been trying hard to regain its lost status through making necessary changes to its management and board of directors. It has already experimented with several CEOs with PayPal’s Scott Thompson currently hold the position.

Google is currently a search giant with a market share of 65.9%, according to comScore. It saw a growth of 0.5% in December. Both Yahoo and Bing are far behind in race and it will require hard work to decrease this massive gap.

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