Facebook Killing Local Social Networks Around the World

An Italian digital strategist, Vincenzo Cosenza, known for his social media research has once again shared his new work World Map of Social Networks.

The maps published by him offer a closer look at the global popularity of various social networks. Without any surprise, Facebook appears to be on the top of the list as the social networking giant managed to secure top spot in 127 countries out of total 136 countries.

If we look at the map closely, it will give us a great image of the Facebook’s supremacy all across North America and South America, part of Asia, most of Africa, Australia and Europe.

Already having 800+ million active users, the social networking giant is growing at a fast speed throughout the world map, overcoming the place of local and international competitors on its way. Facebook managed to beat Hyves to become the Holland’s most popular social network back in June 2011. While it recently managed to surpass Orkut to show its dominance in the Brazil. Moreover, the social networking giant has already managed to beat Japan’s popular mobile social networks, including Gree, Mixi and Mobage.

As for Europe, it has the most number of active users for Facebook, to say, 223 million, ahead of North American 219 million and 202 million users in Asia. With such massive numbers, Europe alone has the most number of active Facebook users than any other continent.

Russia, on the other hand, has shown a bit of resistant than other countries when it comes to Facebook. In Russia, two local social networks, including V Kontakte and Odnoklassniki, are fighting hard for users’ attention.

When it comes to second and third position in the social networking, the results vary from one country to another. In Australia, Canada, Finland, Norway, Sweden, the UK and the US, Twitter and LinkedIn are up to catch up Facebook, whereas Badoo is a popular choice in various European countries, such as Italy, Austria, Belgium and Spain. Orkut has become the second choice in Brazil and India.

On comparing the current figures with the figures recorded last year, we will come to know that the number of dominant social networks has gone down from 16 (in 2009) to 11 (in 2010) and then to 6 at the end of 2011.

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