Facebook Reportedly Launching New Open Graph Apps, Gestures on Wednesday

Last week, Facebook sent invitations for press event that is going to be held tomorrow. Reports suggest that the social networking giant is going to launch its app based on its new Open Graph and Gestures platforms at the imminent press event Wednesday.

AllThingsD, while citing sources close to the company, reports that the apps will let users effortlessly share content based on actions apart from ‘like’, ‘read’ or ‘watch’.

Facebook representative, however, could not be reached for immediate response.

The upgrade to Open Graph was announced by Facebook back in September at f8 conference in San Francisco. Facebook defended its move by making a statement that the ‘Like’ button restricted sharing due to an indirect support of content. The social networking giant like the idea of sharing everything that users do, if it is watching a show or hiking a trail, hence the company thought of creating an “express lightweight activity.”

Since the announcement, many apps from different companies including Hulu, Spotify and The Washington Post have been introduced based on ‘read’ and ‘watch’ buttons. Facebook is now making plans to reveal a host of apps that use Gestures other than mentioned.

The New Open Graph

The idea to introduce new Open Graph is not just limited to expand the range of Gestures to application developers, but open new doors of experimentation. There are three distinctive points that make this new platform unique compared to the old Open Graph, including:

  • Apps no longer have to ask for permission to post content to Facebook over and over again. Instead, a new Facebook permissions screen explains exactly what type of stories will be shared the first time you give an app permission to post to your Facebook. Once completed, it will no longer have to ask for permission.
  • Updates through the new Open Graph appear in the ticker automatically, but do not appear in the News Feed unless it’s an important event. This makes it easy to discover new content from your friends in real time.
  • Users can share experiences, such as listening to music, through the new Facebook Open Graph and the ticker.

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