Netflix to Launch Streaming Service in the United Kingdom

Netflix is an online streaming service of United States which according to reports planning to launch its services in the UK somewhere this week. The Guardian reports that the company is busy finalizing a number of deals with movie and television studios and will soon launch a new marketing campaign in coming few days.

Netflix is apparently very close to sign streaming deals with Sony, Disney, Paramount, Channel 4 and ITV, adding to its existing deals with BBC, Lionsgate, Miramax and MGM, reports the British newspaper.

The streaming and DVD rental company has already launched its services in Canada and Latin America. The PlayStation 3 users started noticing the appearance of Netflix’s app among the console’s TV and video services just a day ago, which implies that the company is pushing hard for its forthcoming release.

It was in October 2011, when the company confirmed its long-rumored entry in the United Kingdom and Ireland. The company then said that it will enter in that market “in early 2012.” The company surprised its investors when it announced that users streamed more than 2 billion hours of content in the Q4 of 2011.

Amazon’s LOVEFiLM aptly reflects the content partnerships of Netflix. It shoves the streaming catalog of the company a step ahead of its competitors in the UK. LOVEFiLM recently inked partnerships with the BBC and ITV, further supplementing its deals with Sony Pictures and Warner Brothers.

In the comings months, UK consumers will have to face a tough situation while making up a choice for them for the fact that Netflix and LOVEFiLM will start enticing the hearts, minds and wallets of the British and Irish media viewing public. The competition will be further peaked through Tesco Blinkbox where Google is looking for unique content on YouTube and BSkyB’s own streaming services. Netflix has its eye on setting a strong user base in Europe.


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