Nokia to Push Retail for Lumia Line

Steven Elop, CEO of Nokia announced that the company is planning to battle both iOS and Android handsets. The company is also devising a new strategy that it is going to employ in the United States. We are in fact talking about how the Lumia handsets will be processed in a retail setting.

The advice or guidance is an important step that a customer will get when he/she approaches a sales representative at a carrier outlet and asking what smartphone should select. Here two factors are extremely important, cash and opinion. A sales representative who is an Android fan will most probably not recommend an iPhone or any other smartphone to customer. In addition to this, there are several OEMs put a payout on their phones, presenting any salesperson ten dollars or so if they sale their product. It is a common practice than you might even think.

Steven Elop had this to say on a call:

We need to increase the engagement of the retail sales associates in the stores, because it is the retail associate who speaks with our consumers and puts the Lumia device in their hands. For example, in the United Kingdom, where competitive ecosystems are firmly entrenched, we have seen mixed retail execution around Lumia devices with a range of results among different locations, different chains, different stores and so on.

What actually Elop means by saying this is to develop a strong bond with retail employees, or else they will strangle the sales of new smartphones. The Redmond-based software giant has some similar sort of thoughts as well. We already know that the company has programs to lead a $200 million push for Windows Phone in US.

A per-unit sales incentive for retail employees that sell a Windows Phone handset. This, a solution of a sort to the ‘last mile’ issue that has long plagued the smartphone line, could be the largest functional change to the sales prospects of Windows Phone that we have yet heard of. By directly making Windows Phone more attractive to salespeople, Microsoft et al is using cash to buy friends, a strategy that works so long as the money keeps coming; $200 million goes a long way.

Both Nokia and Microsoft believes that money can buy you love, the Beatles be damned. The goal of both the companies is also same, sell oodles of Windows Phones. The memory is in place, handsets are just about competitive, and the final challenge is to boost off the marketing campaign about the handsets. This year could possibly be the year of Windows Phone.

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