Opera Announces TV App Store

Opera, the web browser firm has recently announced Opera TV Store, a service that makes can add to TVs, set-top boxes and Blu-ray players, allowing users to have HTML5 apps on the big screen in their living rooms.

Opera has optimized it for HD-Ready (720p) screens and standard remote controls, while an interface is designed to offer an enjoyable experience. The app store also sports recognizable names, such as Vimeo, Facebook and TuneIn Radio. The store was first previewed by the company back in September 2011, but it managed to launch only recently at CES in Las Vegas.

It is more than expected that a good number of ‘apps’ on the store will be reformatted websites, which is still be a good thing. The Norwegian-based company encourages developers to produce new content for the store through a dedicated portal. Furthermore, the advertising can be incorporated into apps through Opera’s Open Mobile Ad Exchange.

When it comes to ‘Apps on TVs’, it is not a new thing for us. There are manufacturers featuring YouTube modules, Yahoo widgets and much more on Internet-connected models from time to time. Nevertheless, it seems that the New Year marks the beginning of an era where your TV will become a canvas for developers’ imagination. Google TV has already opened up to developers and one can hope that Apple will soon open its iOS-based Apple TV box to third parties as well. At the same time, Samsung’s TV apps surpassed 10 million downloads in October of last year.

Opera has not yet announced the official debuting date of its TV Store. However, manufacturers can start installing it into their devices straightaway.

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