Samsung Still Reviewing the Launch of Galaxy S III

Mobile World Congress is just around the corner and rumors begin to surface regarding the Samsung’s new flagship device launch, the Galaxy S III.

Younghee Lee, Senior Vice President of Marketing in Samsung said that the company is ‘still reviewing’ when will be the next model of one of its super-successful range of Galaxy S smartphones revealed. However, company still not overrules the option to launch its device in the forthcoming mobile-focused event in Barcelona.

A recording has been shared by Sammyhub regarding earnings call in which Mrs. Lee responds to questions about the launch of the Galaxy S III in regards to rivaling Apple’s next generation smartphone.

However, there are reports surfaced previously hinting the delayed launch of the Galaxy S III expected at Mobile World Congress:

It’s unclear when or where the new announcement will be, but we’re told that it’ll still be out there “before summer.”

The information seems to fall in line with what we’ve been hearing, but the South Korean company might not choose to postpone the launch of its product.

According to sources, Samsung where enjoying the popularity and success of its current smartphone range, it also thinks that launching its latest flagship device at a dedicated launch event would be even more favorable for it.

Sources have also suggested that Samsung while enjoying healthy sales with its Galaxy S II all over the world, the company will never opt to cannibalize sales of a product that is already doing well in the market against strong competition. It is also obvious through the Samsung’s anti-Apple marketing campaign that the company is not afraid of promoting its current range of smartphone.

Estimates shows that the South Korean electronics titan has shipped about 36.35 million smartphones in previous quarter that helped company to announce record fourth quarter operating profits of 5.3 trillion won ($4.72 billion) which was 76% up from the last year.

It seems that the company is a bit ambivalent about the launch of its latest smartphone, which means that we cannot ignore the possibility of change in plan. Meanwhile, analysts have suggested that Apple’s concerned iPhone 4S launch in China could possibly influence iPhones sales in the first quarter, giving Samsung a chance to continue to offer its Galaxy S II and Galaxy Nexus to boost sales.

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