Sony’s Plans to Take on Spotify and Netflix

It won’t be surprising if you are amongst the one who were not aware of streaming music and video services of Sony. It is because the services are not as popular as that of Spotify and Netflix.

You might be surprised to know that both Music Unlimited and Video Unlimited are part of Sony Entertainment Network together with the PlayStation Network. They have quietly been developing into an offering, expecting that the Japanese electronics giant will undertake the better known names in the similar field.

Music Unlimited is currently available in 13 territories with over 1 million active users having access to 15 million song library on a variety of Sony and non-Sony devices. Similarly, the Video Unlimited offers on-demand movies from major Hollywood studios only on Sony devices. However, users can use this service on a ‘buy or rent’ basis compared to monthly subscription policy of Netflix.

In Cannes at Midem, the President of Sony Network Entertainment, Tim Schaaff explained how its cloud-based entertainment services are evolving. He expects that Sony will have allured consumers to purchase 300 million more connected devices in the coming three years, which will add to its 90 million registered PlayStation Network accounts all across the world.

Schaaff said, ““[Music Unlimited] is a big bet that we’re placing that really goes to the heart of one of the fundamental considerations facing the consumer electronics industry. How will the user experience be adapted in these traditional form factors to meet the needs of consumers in this internet age? It’s a very big deal for [Sony].”

While talking to media, Schaaff was accompanied by Sony Music President of Global Business, Dennis Kooker, Gracenote’s President, Stephen White and Omnifone’s Paul Jones.

He further notified in advance that most of the consumers may find new streaming music platform “still too hard, too complicated, too many steps involved for them to really participate in this new digital entertainment world”.

Both Kooker and Schaaff also agreed on a point that streaming won’t cannibalize current download and retail sales.

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