Advertisers Continue to Ignore Potential Mobile Advertising

Flurry, a mobile analytics company, reports that advertising industry still doesn’t realizing the potential mobile advertising has, ignoring the fact all together that it is where consumers spend much of their time.

It is a matter of common observation that larger agencies (advertising) are a bit skeptical to shift to an emerging and potentially risky platform, but the massive growth that mobile industry has witnessed over the recent years is an obvious indication that the agencies need to respond swiftly to reach massive audience. The report clearly points out the gap between the investment advertising companies made against the amount of time consumers spend with each media.

The chart given below clearly shows the amount of money invested into traditional mediums, including print, radio and TV, even though web and mobile platforms seem to be far more appealing with highly trackable and computable results.

The mobile analytics company going to such an extent that it unveils the most vital demographic behind the rising potential of mobile advertising. According to the study, men and women between the ages 18 and 34 are more targeted by advertisers. To be more precise, women between the ages 25 and 34 with an income of $50-$80K are the most desirable by advertisers.

According to Flurry, once the advertisers realize the true potential of mobile platforms, these users will help boosting the eventual growth in mobile spending.

At the moment, one can’t expect to have consistency, standards and best practices on the mobile platforms. Perhaps, it is the good time for the advertisers to take their initiatives in the potential mobile advertising and get a smooth start.

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