Apple Acquires Chomp to Improve App Store Search and Discovery

Apple has reportedly acquired Chomp, a start-up dedicated to app discovery. Chomp was launched back in 2009 and has earned about $2.5 million in venture funding until now. Apple purchased Chomp in an attempt to improve app discovery by utilizing Chomp team and its technologies.

The startup has an app on the iTunes App Store, which recommends new apps to users. A similar sort of application is available on the Android Market as well by Chomp that assists Verizon in all of their Android-based searches. According to TechCrunch, the app continues to work for Verizon until Apple completes Chomp team transition into it.

This is what TechCrunch had to say about the acquisition:

Apple has bought the app search and discovery platform Chomp, we’ve learned.

We first covered Chomp in November 2009 to announce their seed funding. Since then, they’ve grown their scope to include not only iPhone apps, but Android apps as well. In fact, Chomp currently has a deal with Verizon to power all of their Android-based app searches. That relationship, obviously, is going to get a bit awkward with this acquisition.

My understanding is that such deals will remain intact for now but are likely to end once the Chomp team and product transitions over to Apple.

Currently, no terms of the deal has been disclosed by either of the side. However, it is assumed that this is one of the most expensive acquisitions for the Cupertino-based technology giant. Chomp currently owns a strong product and a team of 20 employers is taking care of it which is soon to be headed to Apple’s camp.

Considering the number applications on the App Store, Apple will certainly take advantage of Chomp by utilizing its better search technologies in Apple’s products.

Apple is approached to have a word on this acquisition; this is what Apple had to say on it:

“Apple buys smaller technology companies from time to time, and we generally do not comment on our purpose or plans.”

The Cupertino-based company currently has a worth of $100 billion in cash. Although, the technology did make acquisitions in the past, but normally it is not known for acquiring other companies. One such big acquisition was recently made by Apple when it acquired Israeli-based flash storage startup Anobit for $500 million.

It was pointed out by 9to5Mac’s Mark Gurman that the technology giant was aiming to improve its iTunes and App Store. The latest acquisition of Chomp might be a part of Apple’s that plan.

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