Apple Plans to Cut iAd Pricing Another Time

A recent report suggests that the Cupertino-based technology giant has set to lower prices on its iAd system for rich in-app advertising on iOS apps. The initiative is taken by the company seeing the response of ad buyers who continue to turn away from the up-front cost of participating in Apple’s vision of how mobile advertising should operate.

It was reported by AdAge that the technology giant is offering advertisers to commit just $100,000 to place ad inside iAds. Initially, when the program was launched back in 2010, advertisers were supposed to commit massive one million dollar to place their ads. In order to draw more advertisers, the company was also giving a discount of $500,000 starting from last year.

AdAge’s report also reveals that the Cupertino-based tech giant is also planning to allow developers to keep 70% of the revenue they generate via advertisements in their ads and has also lowered a cost-per-click charge in order to revert to most common cost-per-thousand-impressions system.

The move of introducing iAds was certainly convincing one. Although, mobile advertising has a lot of potential, ad formats designed for other devices don’t essentially work on the small screen available on the iPhone. The iAd system of Apple let advertisers and brands to make persuasive ad experiences with video and graphics compared to likings of other companies that like simpler quick-and-dirty in-ad formats, such as Google’s AdMob (together with the capability to expend limited amounts as advertisers experiment with mobile) has appeared more impressive.

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