Facebook Hires Ex-Apple Executive

AdAge reported that the social networking giant has brought a big change in its marketing department to improve the way company markets itself to customers. The change comes in the form of hiring an executive. Prior to this, the company has not done much in this area, so the hiring of an executive is company’s attention to focus on this area as well.

According to reports, the social networking giant has hired Rebecca Van Dyck as its Head of Global Marketing. Van Dyck worked with Levi’s for about 11 months and also she remained a vital part of Cupertino-based tech giant during the release of iPhone, iPad, iPod and iTunes. So, it won’t be wrong to say that Van Dyck is well aware of consumers.

If we look at the history of Van Dyck working environments, it is pretty impressive and remarkable. Let us has a look at her professional life:

  • SVP, Chief Marketing Officer at Levi’s (11 Months)
  • Senior Director, Worldwide Marketing Communications and Advertising at Apple Inc. (3 years)
  • Sr. Director, WorldWide Advertising at Apple (4 years)
  • Global Account Director, Nike at Wieden+Kennedy (12 years)

On the assumption that the social networking giant will be traded publicly in coming three or four months and the social network need to put itself on show to entice more and more users, developers and above all, businesses to publicize on the platform. Looking at Van Dyck as the head of marketing at Facebook, one can assume that the social platform will soon become more user-friendly in future.

We have approached Facebook to confirm this report and one of the spokesperson from Facebook confirmed the report and said:

We can confirm that Rebecca is joining the marketing team and we are thrilled she’s decided to join us.

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