Facebook Ready to Bring Ads to Mobile Apps

Mobile users with Facebook apps installed on their devices including iPhone, iPad and Android will soon begin to see ads on these apps. The company is attempting to this in order to add an additional source of revenue before it goes public after all. The ads are expected to be seen from March.

It has been claimed by the sources close to the situation that the company has already talked about proposals with advertising companies, reports Financial Times. It was back in December when the social networking giant initiated sponsored stories. Featured stories that appear in the mobile news feed will be identical to what we have already seen in the form of promoted tweets in Twitter. The stories will be associated with posts from friends.

Facebook filed for its initial public offering on February 1st. In its paperwork, Facebook indicated mobile as a potential revenue source and also showed its concerns over not utilizing it as an additional revenue source. Facebook currently have over 845 million active users of which nearly half access the platform through mobile device.

Financial Times also quoted a source that claim that the social networking giant is up to incentivizing advertisers to merge within Facebook instead of directing users off-site.

Facebook is all set to hold an event for marketers on February 29 in New York. In that event, we can expect some major announcements by the company regarding its new approach about its social platform. The company has not yet launched Timeline brand pages, though these are expected to be announced in coming days as the Timeline feature rollout completes for all users.

Now we have to whether the move from Facebook encourages users to user Facebook apps or discourage them to give way to the service.

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