iTunes Match Creating a New Streaming Revenue

The music world seems not to be very happy with the current streaming services on the Internet like Spotify. It seems that Apple’s iTunes Match may likely be able to get warmer reception, according to Ars Technica. Now the question how Apple has made its cloud-based service different from its rivals and in which way it provides advantage to musicians?

Through a blog post, an independent music distribution service TuneCore explained this in a very effective manner. The company’s CEO Jeff Price pointed to the first loyalties that he received from iTunes Match ($10,000 for two months). He further added that there is “magic money that Apple made exist out of thin air for copyright holders.”

According to him, iTunes Match delivered an entire new revenue stream for artists. It is through this new service, artists will get paid each time a user plays a song, despite the fact that that person already owns the given song, irrespective of the fact that whether they downloaded it illegally or bought it.

The Cupertino-based tech giant has smartly monetized the current trend of listening to music online. It is all because of the annual subscriptions, which are now operational in many countries.

Apart from acting as an additional revenue sources, these subscriptions will provide enough help to revive the ailing music industry. However, none of the parties involved in this project revealed any details about the amount a copyright holder will get for each stream.


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