LinkedIn Reportedly Purchasing Small Email Startup Rapportive

LinkedIn reportedly acquiring a Gmail add-on, Rapportive that displays social data regarding contacts as you email them.

All Things D reports, while citing sources familiar with the situation that the professional network proposed Rapportive ‘low teen’ cash worth in millions of dollars and the deal is still open.

We tried to approach CEO of Rapprotive, Rahul Vohra, but he dodged our attempts to talk to him, while LinkedIn straightaway declined to comment saying that “company doesn’t comment on rumors.”

Rapportive is in fact a sidebar for Gmail that provides information from related email contacts’ social media accounts, like LinkedIn, when you open and compose emails. It also enables users to add those email contacts as friends on social networks with no need to leave your inbox.

Although, the startup has not disclosed the number of people using it, Vohra, back in September, gave us a hint by saying that the startup users viewed over 65 million contacts per month. He also mentioned at that occasion that the company was planning to offer premium products in future.

Currently, there are two major competitors to Rapportive, including Xobni, Smartr and Mingly. In fall of last year, the professional network also acquired an identical contact management startup named ‘Connected’.

Back in May, the search giant released a ‘people widget’ for Gmail that worked similar to Rapportive. The startup ended up integrating the widget into its products.

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