LinkedIn to Bring Ads to Mobile Apps

When it comes to mobile apps and advertising, Facebook – the world’s largest social network is not the only social network that is planning to monetize its mobile app with advertising. LinkedIn executives, during analyst call to discuss its fourth quarter earnings, stated that the company is also planning to bring advertising to their mobile applications.

However, not enough details offered on the subject expect for LinkedIn CEO Jeff Weiner words that the company has been busy for a while putting infrastructure in place and now it is all set to “start to introduce advertising in our mobile solutions.”

Despite the fact that ads were only mentioned briefly, it was a healthy sign to at least consider mobile on the call. According to Weiner, the company launched the reworked smartphone applications in August 2011. He further added that mobile is currently one of the fastest-growing categories for LinkedIn. He explained that mobile makes up for over 15% of LinkedIn’s unique member visits and it will certainly be one of the areas of investment in existing and coming years.

The question about the performance of CardMunch was also raised by analyst on the call. CardMunch is a business card-scanning smartphone application acquired by LinkedIn recently. Analysts also asked about company’s performance on different mobile platforms. Talking about CardMunch, Weiner said that it has scanned almost 2 million business cards until now.

Weiner while talking about different smartphone platforms said, “We’re seeing a sharp rise in activations across both the iOS platform and Android. We’re seeing more activations in iOS but both are growing very healthy rates.”

This is really an interesting move from the LinkedIn to bring ads to mobile apps. Ignoring the important of mobile platform in today’s world is certainly a big mistake.

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