Mozilla Introduces a New Persona for BrowserID

Mozilla is on the move with yet another announcement, Persona – a new public-facing name for its BrowserID technology. The idea behind this is to offer users an easier and simpler way to sign in to websites and Web apps.

BrowserID was introduced by Mozilla in July last year that simplifies the login procedure by making it a one-click experience for users. The browser stores the user identity, which means that logging in is a simple task by just confirming their email address.

Until this point, the still growing BrowserID has seen limited acceptance across a number of Mozilla’s own products, even not on its popular web-browser Firefox. The things might get change from now on as the company wants to offer the technology to the public under the Persona name.

Mozilla describes the new name in one of its blog post saying, “The Persona name resonates with the idea of personhood as well as online identity as a facet of our lives, and therefore strongly tied to user identity. We’re very excited about this new name and the new features our identity system will offer.”

However, it is important to note here that the technology operational behind Persona will still be named BrowserID. The new public-facing product is designed to offer several new features including an identity dashboard, ‘user data interconnect features’ and much more. Meanwhile, the new name comes in conflict with ‘Personas’, the name used for Firefox feature, which enables users to customize the appearance of their browser. Mozilla however announced previously that it would rename the product, even though the new name is not yet disclosed by the company.

Mozilla has not revealed the official launch date for Mozilla Persona, but the team working on it stated in a blog post that it is looking forward to “an action-packed 2012,” so one can assume to something more interesting from Mozilla in the coming months.

Mozilla has also announced recently that it will be going to launch its Marketplace for applications built on open Web technologies to developers at MWC (Mobile World Congress) scheduled for next week in Barcelona.

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