YouTube Introduces Non-Profit Simulator

One of the world’s largest online video sharing communities, YouTube has launched a new way to assist non-profits to better tell their stories on the video platform.

YouTube Next Cause, the most recent addition to the Creator program, is in fact a day-long summit going to be held in San Francisco on April 2nd. During this summit, the company will provide non-profits training and consulting on YouTube best practices for promotion and community engagement.

YouTube representative Jessica Manson said that “We want to help non-profits turn their view counts into actions – dollars raised, petitions signed.”

Manson pointed out three tips for non-profits aiming to expand their channels. Firstly, connect with the community by replying to comments and giving them an action step, like a petition to sign. Secondly, upload content regularly to create a consistent relationship. Thirdly, don’t ever believe that great videos need heavy budgets. ‘Invisible People’ is a project that portrays the stories of people living without homes and ‘The Uncultured Project’ is the one that shoots in Bangladesh with just a flip of camera. These are the two obvious examples of videos telling stories accomplished at low budget.

“Non-profits will receive an incredible networking opportunity with Google’s thought leaders and gain insider knowledge on the best ways to engage audiences,” Manson further adds.

Out of the 16,000 organizations in YouTube’s non-profit program, almost 30 have received over 10 million views on their videos, while 271 have received over 1 million views. To make things more seamless, video sharing platform launched its Playbook last month.

In the NextUp Program of YouTube, the non-profits program is the latest inclusion. In the past, the program has assisted YouTube entertainers move their YouTube content into their primary careers. The program has equally helpful for athletic trainers and chefs.

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