Amazon Hopes to Land in Brazil in September

Amazon is reportedly aiming to begin sales operations in Brazil on September 1, 2012, according to the claims made by financial newspaper Brasil Econômico on its website. The newspaper based its report on some internal document to which it had access somehow.

Surprisingly, Amazon has not yet started local operations in Brazil. However, the report claims that the local launch of Amazon will be finalized in two steps. On its first step, the company would only offer small items, including books, CDs, Kindles, DVDs, video games and software, with an aim to sell 1.1 million products from September to December.

Based on the statistics of this first phase of launch, the company will think about its full launch that could possibly be scheduled for December. With the introduction of second phase of launch, the company will offer some sort of bulky items available on the company official website, according to an unknown Amazon executive. Amazon has plans to sell as much as 4.8 million items by next year.

The report further claims that the retailer is searching for a distribution center in Sao Paulo at the moment. The selection of location certainly makes sense, when it is considered a state where most online retail websites host their logistics, because of the region’s significance for e-commerce.

However, Amazon has not confirmed the report yet, but the rumors aren’t fresh. We have heard news back in May 2011 that the company was in negotiations with local publishers to sell e-books in Brazil, raising questions in minds that the company could not only launch a Brazilian Kindle, but also aiming to launch retail operations in the country. It is from that time that Amazon Web Services (AWS) has begun to work Brazilian data centers, adding fuel to the fire.

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