Amazon Signs a Deal with Discovery

Amazon has recently announced that it has inked a content distribution agreement with Discovery Communications, which will enable Amazon Prime members to instantly stream prior seasons of series from Discovery Channel, Animal Planet, Science and much more from the company’s 25-year programming library.

The new agreement includes many new programs among the existing ones with Discovery, such as Dirty Jobs and Animal Planet’s Whale Wars.

According to report, the new content will be offered on Prime Instant Video, a digital video streaming and download subscription service from Amazon Instant Video (previously known as “Unbox”), which debuted last year and targets to compete Netflix in the United States.

Amazon’s Prime service costs $79 a year and offers benefits, including two-day shipping for items purchased on Amazon.com.

It was back in February last year when Prime Instant Video debuted and since then, the service has managed to expand its instant streaming catalog to 17,000 titles today (up from 15,000 last month). These numbers are other than 12,000 titles that it offers to all customers for rent or purchase on Amazon Instant Video.

Prior to this, the company had already succeeded in inked content licensing deals with companies, including Viacom, Disney-ABC Television Group, PBS and News Corp.

It is, however, reported by Bloomberg that Amazon hasn’t able to convince a good number of people to become Prime members so far. Amazon hopes to draw more and more people into its service in the near future.

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