Apple Exerting to Sign Media Companies for Streaming TV Service

Apple is reportedly having hard time to get media companies to sign on to its rumored streaming TV service. It was back in December when the rumblings began circulating regarding the service and TV hardware component.

The New York Post while quoting some unknown sources states that media companies are reluctant to agree to Apple’s terms over content packages and pricing. Apple’s stance on the matter is described as “We decide the price, we decide what content” by the source.

Furthermore, very little detail is available about the streaming service, which the Cupertino-based tech giant hasn’t confirmed yet. Apple may likely be designing a service which will let owners of iOS and Apple TV devices to purchase subscriptions to individual channels, just like the subscriptions users purchase for newspaper and magazines through the Newsstand. One other speculation is that Apple may bundle those channels together to build its own cable TV-like group subscription offering.

The Cupertino-based company currently offers users to purchase and download individual TV shows and movies via its iTunes Store. With streaming subscription service, Apple aims to push users’ access to video content. This will put Apple into direct competition with the likes of Netflix and Hulu Plus, and also to cable TV providers.

Previously, Apple has had done great in tempting the music industry to licensing options on its terms, both with the iTunes Match and iTunes Music Store service. However, the company had to wait long before scoring a major progress with television and movie studios.

The increased competition in the subscription streaming space over the recent few months is the major reason why Apple has to struggle that hard. Over the recent one year, the power of streaming service has moved from content distributors, such as Netflix, Amazon and Hulu Plus, to the content owners themselves. This eventually makes it harder to secure deals.

It is expected that the Cupertino-based company may likely launch its next-generation Apple TV at the forthcoming event on March 7 along with next-generation iPad.

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