Apple Outsells RIM in Canada for the First Time

Surprisingly, the Canadian-based smartphone manufacturer RIM is outsold by Apple for the first time in history. A recent report suggests that RIM is no longer the favorite brand in the country.

According to the statistics collected by IDC and Bloomberg, the Cupertino-based Apple shipped more smartphones than Waterloo, Ontario-based Research In Motion did in 2011. The stats reveal that Apple shipped as much as 2.85 million units compared to RIM’s 2.08 million.

This happens for the first time that RIM is surpassed by any other manufacturer on its home turf. BlackBerry shipped over half a million units in Canada than Apple in Canada in 2010, which means that customers purchased just one iPhone for every five BlackBerrys they bought.

Where Apple enjoyed a significantly successful last year, RIM had a relatively terrible year, where it experienced highly advertised service outages, a plunging share price, a CEO swap and a declining mobile market share.

In the third quarter of 2011, RIM’s saw a decline of about 45% sales in Canada to the figures of previous year. comScore reports earlier that RIM ended January with a share of 6.6% in the United States. However, optimists pointed out that the figure remained unchanged since October, further noted that the market share of RIM’s may have decline further.

There is still something to celebrate for RIM as it still continue to outperform Apple in the Middle East, Africa, and Latin America.

Thorsten Heins, CEO of RIM told the New York Times in January, “People have a very U.S.-focused view on RIM, but we have a very global focus at RIM. They’re really actually quite different markets. In the rest of the world, BlackBerry is growing very fast.”

Enjoyed this article? Submit your email to receive daily news and updates.

***You must click confirmation link sent in email. If you don't see the email, check spam folder.

Filed in: Apple, Blackberry, News Tags: , , ,

Leave a Reply

Submit Comment

© 2022 Tech Readers. Reproduction without explicit permission is prohibited. All Rights Reserved. XHTML / CSS Valid.