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Apple Preparing to Launch Streaming TV Service by Christmas

Apple is reportedly working to launch a streaming TV service by Christmas this year. New York Post reports that despite being having tough time, the company is trying to bring media and content providers on board.

However, the report also claims that the company’s firmness over controlling “all aspects of the service, such as prices and sources, doesn’t sit well with content providers. An unnamed source close to discussions described Apple’s position as: “we decide the price, we decide what content”, while another said “they want everything for nothing.”

The Cupertino-based technology giant is pursuing America’s cable operators as part of the project. A source told the Post that “they [Apple] want to create the interface, and they wanted to work with the cable guys to manage bandwidth across the TV and broadband pipeline.”

Report further claims that the approach will see channels offered as apps for a host of Apple products, one of which would definitely be soon-to-launched redesigned set-top box. However, the question still be raised on monetization and it isn’t yet clear whether channels would be packaged or available to freely buy and watch.

It was reported last month that Apple was working with Rogers over its ‘iTV’ product and the Canadian firm may likely be the content provider, while it is said to be targeting AT&T and Verizon.

Regardless of Apple’s efforts, a major US cable provider has already shifted to the Web space, following the launch of VOD service by Comcast couple of weeks ago. There are many other brands which are coming as well, for instance, Sony has its own ambitious plans, and Verizon is reportedly eyeing Netflix.

Back in 2009, the Cupertino-based technology giant attempted to launch a similar sort of service, but the company’s firmness over compensating content providers through ad revenue sharing, instead of distribution fees, became one of the major hurdles behind its collapse.

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