Fab.com Enjoys 3 Million Members

During London Web Summit (LWS), Jason Goldberg of Fab.com announced impressive stats about the design-oriented flash sales site.

It’s been only a year when the Fab.com’s launch page went live and since then the site has seen great amount traffic. Goldberg said that the popularity of the site is really very impressive with the site now having 3 million members all across the world. Interestingly, out of its 3 million members, 2.5 million live in the United States.

The growth Fab.com seen is really impressive, considering the fact that when it acquired the German site Casacanda few weeks earlier, the numbers for both companies were added up to 2.3 million. This clearly shows that Fab.com has been on the move since it acquired the German site.

The growing popularity of the site also resulted in massive sales records, as the site sold around one million products inside its first nine months of launch. At the moment, the site is offering a massive 2.6 products per minute.

Back in October, the site released its first mobile app and mobile logins already accounts for 40% of its traffic. According to Goldberg, the conversion rates are on the higher side on the iPad. He pointed out that 10% of the iPad user made their first purchase inside the first week of downloading the app.

Undoubtedly, the popularity graph of Fab.com began to rise as soon as the site went live a year ago. Goldberg stated that viral mechanics started operating within the one month after its launch, with over 50,000 pre-launch sign-ups in the first 30 days.

While talking to the audience, Goldberg said that this didn’t happen in one day as “A lot of people say that Fab.com is an overnight success, but we were an overnight success on Day 418, which was the day we actually launched our store.”

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