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Facebook Announces Ads That Appear When You Log Out

The social network announced Wednesday that Ads will begin popping up on mobile News Feeds as well as at the time when you log out of the site.

It was back in December when Bloomberg announced mobile ads, however, the idea of ads appearing once a user log-out is a new one. Such sort of ads will go live in April this year. The Director of Customer Marketing at Facebook, Mike Hoefflinger stated that ads will go live to 37 million people log out of site each day.

Facebook likes to call its log-out ads “Stories” and it is one of the four new “Premium” products that the social network announced at the Facebook Marketing Conference in New York for advertisers. Some of the changes made include right-hand side ads on the homepage and ads within the News Feed on desktops. Both these feature had already been in operation since January.

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With Premium products, Facebook is trying to look for a model shift from advertising to stories. Considering the change, Premium ads will all develop from brand Pages and will quite different from the traditional ads. However, the ads will still base on updates, questions and videos. According to Hoefflinger, the ads navigated by Dr. Pepper, Butterfinger and EA, offer $3 of sales for every $1 spent by advertisers and offer five to ten times the click-through rate of other ads on the social network.

Looking at the growing popularity of ads, company asserts that consumers and advertisers are developing their symbiotic relationship further than advertising and into storytelling. Company says, “[Fans] will engage more with you, are going to like you more and create little stories on top of your stories.”

Facebook announced Premium ads just after announcing the long-awaited Timeline for Brand Pages on last evening of February.

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