Google’s New Privacy Policy Goes into Effect

Google announced its new privacy policy back in January. The search giant came under a good amount of criticism over its new privacy policy, with investigations are being conducted by several countries, including European regulators and South Korea.

The Google’s new privacy policy went into effect from March 1. The new privacy policy announced in January affects over 70 different documents and governs all of Google’s products under one roof.

The search giant vows that the new document is much easier and simpler to understand and follow. The company claims that it made changes into its privacy plan to offer a seamless user experience. Moreover, Google says that the change won’t harm the real essence of the company’s privacy controls.

Alma Whitten, Director of Privacy, Product and Engineering at Google, wrote in a blog post, “We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe.”

In the new documents, Google has taken away some of the ‘inconsistencies’ that enable the company to combine more of your data across various Google products, such as YouTube, Gmail, Search and Google Docs.

Whitten further states that “So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties.” European regulators have twice directed Google to hold off, but the search giant ignoring the directions of European regulators brought its policies into effect.

Have a look at the video embedded below to have a finer idea of the introduction of new privacy policy:

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