Google Files a Complaint to Confiscate GooglePlay.com

In one of its recent announcement, the search giant emphasizes on the fact that it would now be mentioned as “Google Play”. Since this announcement, Google has geared up its rebranding process for Android Market.  The entire range of content that is currently available from Google will now be available under new brand.

This is what the search giant had to say about the change last week:

Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

However, before finalizing the transformation process, the search giant has to deal with a one big hurdle – the domain name GooflePlay.com. The domain is currently owned by a Japanese resident. The search giant has filed a complaint with the National Arbitration Forum to seize it, reports Fusible.

Although, the search giant filed a trademark for the name just a day before announcing Google Play, but it seems that Google won’t have much trouble in getting the domain from its current Japanese owner as it includes Google’s main trademark and company name.

The URL Google assigned for its Google Play is http://play.google.com. However, a lot of traffic is distracted by the people who enter GooglePlay.com into their browser.

Google has a really good history at winning domains, as it has already won 32 captured domains that infringed on several trademarks it owns.

In order to win the rights to this domain, Google needs to have one or more violations of ICANN’s guidelines:

  • The domain name is identical or confusingly similar to a trademark in which the complainant has rights
  • The owner has no rights or legitimate interests in respect of the domain name and;
  • The domain name has been registered and is being used in bad faith.

Though, the domain isn’t a part of Google and is an ad-farm at the moment, it is needless to say that Google will face any difficulty scoring another win.

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