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Google Might Let You Buy Movies via Google Play

The search giant is in talks with movie studios to start selling movies via Google Play, Google’s recently redesigned hub for exploring and buying apps, movies, books, and music, according to new report.

Consumers can only rent movies via Google Play at the moment, even though they can still purchase digital downloads of films via other retail channels, such as Apple’s iTunes.

Cnet, while citing several unknown sources, reports that the search giant could start selling films somewhere around this summer. However, there are some sources who even claimed that the initiative to sell movies and just renting may perhaps be coming from the studios themselves, as they demanded the search giant agree to sales so as to get access to rentals in the first place.

If the negotiations between Google and film studios come to any solution the deal would certainly open up movie purchases to a massive audience – owners of Android devices. Currently, there are about 300 million Android devices activated all across the globe, as Andy Rubin of Google announced on stage at February’s Mobile World Congress.

For studios, film sales is still a vital business, who have already witnessed a gradual decline in DVD sales as more content is made available via streaming and DVD rental providers, such as Netflix, Amazon, Hulu and Redbox.

In another report related to Google Play, the search giant has announced plans for initiating ebooks sales in France as well.

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