HBO Plans to Offer iCloud Users Access to Universal and Fox Movies

There surfaced some reports recently claiming that the Cupertino-based technology giant Apple is quietly working on to put together its own TV subscription service. However, reports also suggest that Apple is struggling to do well in its efforts. It seems that studios don’t want to give Apple access t to their multi-million dollar industry.

Amidst of this chaos, Apple seems to have a small hope of driving one major content provider to its camp. According to the Wall Street Journal, HBO has decided to relax its terms to let iCloud users to stream previously purchased content to other iOS devices.

The reports also claim that HBO is going to relax its terms on its deal with both Universal and Fox studios, so as to allow users who have already purchased their movies from iTunes Store will able to stream the content on their iOS devices through iCloud.

“HBO isn’t planning to give up its exclusive windows, for which it pays hundreds of millions of dollars a year, and which allow it to beam movies to its online service HBO GO as well as to its traditional TV channels. But HBO is relaxing terms to let users of iCloud and other services send movies they already own to other devices during those windows, an HBO spokesman said.”

The mention of ‘window’ in the excerpt is actually a reference to a period that begins almost 6 months after a movie (DVD) is released and lasts for about a year. The video generally disappears from other video-on-demand services, including iTunes, during this period and could not be played through iCloud until this moment.

This means that the movies from Universal and Fox studios will still be disappeared from iTunes, during HBO’s exclusive window, but users who purchased the content during the time they were available will now access them through iCloud.

Apple has managed to get something big for its users. This will certainly strengthen its video distribution services. Now, we will have to see how much fortunate this deal with HBO turns out for the Cupertino-based company.

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