HTC Posts a Decline in February Revenues Year-on-Year

Even though, the Taiwanese smartphone manufacturer HTC’s February revenues have risen between January and February, the smartphone manufacturer still expecting a terrible quarter, as the estimates reveal that revenues are still less than what it had last year.

According to the unaudited consolidated revenues posted by the company, its February 2012 revenues stood at NT$20,294 million ($687.4 million), down 36.79% from the figures recorded last year. However, the revenues between January and February stood at NT$36,910 million ($1.25 million), down 45.01% from the same period last year.

For January, the company’s revenues dropped to NT$16,615 million ($562.8 million), down over 50% from the same period last year. However, HTC has shown some recovery signs from the competitive Christmas season, following the big blow from increased sales of Apple and Samsung smartphones.

This is, however, not an unexpected blow for HTC, as the company has already been aiming for posting another disastrous quarter, with an estimate drop of 36% in revenue from the last quarter of 2011.

According to estimates, the first quarter revenue will drop to $2.20-$2.37 billion (T$65-T$70 billion) from $3.44 billion (T$101.42 billion) in the last quarter. The company feels that the decline in revenues is only for a short term.

The Taiwanese smartphone manufacturer believes that it can reverse the decline by focusing on its ‘hero’ phones. The company is of the view that its line of ‘hero’ phones will help bring it back on track to compete with Apple and Samsung. Improving the hardware and software features, HTC announced its ‘One’ range of Android smartphones recently to show world that its focus is not entirely on hardware specs.

We have got an opportunity to have over hand on its ‘One’ range devices and can say that HTC is not far from back in the competition.

However, for the mobile maker, it is certainly a hard time. Its line of ‘One’ devices including HTC One X, One V and One S will make debut in April and decide the fate of the company.

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