Microsoft Inks Deal with Zain for Windows Phone Distribution in MENA

Microsoft has reportedly signed a deal with Kuwait-based telecommunications company, Zain that will be responsible for Windows Phone distribution in the Middle East and North Africa (MENA) region.

The Redmond-based software giant finalized the deal during the Mobile World Congress in Barcelona. Under the deal, Zain is liable for offering Windows Phone line devices in MENA region. Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan are the countries that will get their share of Windows Phone.

The current announcement backs the earlier reports revealing Microsoft’s intentions to open an online store targeting the customers in MENA region.

Nabeel Bin Salamah, CEO of Zain while talking about the agreement said, “This agreement with Microsoft, one of the world’s leading technology companies, is just the beginning of yet another example of Zain delivering on its brand promise to achieve our vision of ‘A Wonderful World’.”

“We have the utmost confidence in the capabilities of Windows smartphone technology and believe such an appealing offering will further attract, empower and enhance the lifestyles of our customers,” he further added.

Gustavo Fuchs, Microsoft Mobility Director for Middle East and Africa, said that smartphone growth in MENA region is expected to rise up to 38% this year. He went on to say, “The partnership with local mobile phone operators will help drive the appetite of consumers in the region. We are pleased to cement our long-term partnership with Zain, a company that has been with us since the first version of Windows Mobile was released, and has now embraced Windows Phone as a part of its portfolio.”

In addition to this announcement, some other announcements were made during the Mobile World Congress regarding Windows Phone, including the announcement of Nokia Lumia 610 that targets the low-income group. Also, Windows Phone version of Skype was also announced during the event. Similarly, Microsoft also revealed an updated version of its mobile operating system called ‘Tango’.

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