The BBC Announces Facebook News Control Panel

The BBC is nowadays running a campaign with a view to increase its social presence as well as to alter the way people access news online. Related to that campaign, the BBC has started rolling out its new BBC News Control Panel for its official Facebook page so as to offer people better control over the news on News Stream.

The New Control Panel is released in response to a changing users’ experience of reaching the BBC News website. Of its 8 million+ visitors, fewer than 50% of visitors entirely omitting the front page of the site and directly go to a story, video or section.

The BBC opted for Facebook for the fact that the number of clicks to BBC News stories are 14 times higher than they were in 2008, with approximately 250,000 users reading their news through a link posted on Facebook each day.

Once a user click on ‘Like’ on the BBC News Facebook page, user will be presented with the new control panel that enable him/her to personalize what news he/she wants to read from the BBC News website,

On personalizing the control panel, the BBC updates will appear on your Stream in the form of short headline updates, similar to the ones appear on Twitter:

However, the service offered by BBC is still in beta. The BBC is up to receive feedback from the users and change the service accordingly to work better for its subscribers.

We have tried to test the service and noticed that a massive number of Facebook sharing widgets make the browser stuck and begins using a large amount of CPU. It is still to be seen whether the BBC fixes this problem soon or else the users will stop using the control panel.

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