The BBC Reportedly Aiming to Take On With iTunes

There is no doubt that content is all important in the online media world. The Cupertino-based company Apple has an upper hand on music and video distribution through iTunes at the moment. Now, it appears that one of the oldest media companies is planning to build a challenge.

The BBC is reportedly busy testing its new ‘Project Barcelona’ which if come to fruition, could see a massive amount of BBC content find its way to users through a download-to-own business model.

The BBC only offers streams content through its own iPlayer apps, but the Project Barcelona would bring an iTunes-like model, where users would pay fee to have a digital version of their favorite shows.

However, the BBC service won’t operate completely like iTunes, as it won’t allow content from other studios, at least in the beginning. This is certainly interesting to see a company as big as the BBC is opting to enter into a market controlled by Apple.

Without any surprise, when the BBC is approached for a comment, it preferred to stay silent on its new project. It is worth noting here that the BBC needs to have approval from several entities in order to make its download-to-own service go operational. The BBC is currently funded by UK citizens by large part through the TV license. And we believe that thinking of paying for the content twice may not entice the viewers.

At the moment, the BBC iPlayer streaming service provides TV shows for thirty-days after their original air date. Once this period passed, the content is pulled and only 7% of them find their way back online through an alternative legal method. If Project Barcelona comes to fruition, the whole scenario would be changed.

But this will only benefit viewers living in UK; if you are not in UK then you can’t even imagine of taking benefit BBC’s new service.

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