YouTube Now Offers Live Streaming to Members of its Nonprofit Program

YouTube announced recently that it is going to open up the option to live-stream events to its Nonprofit Program. The announcement comes just after last week’s live-streamed day-long event, organized by the ONE Campaign and RED on World AIDS Day.

The Nonprofit Program of YouTube offers charities the ability to take advantage from free premium services, such as branding capabilities, increased capacity, having videos listed on the Nonprofit videos page and more importantly live-streaming.

Above all, viewers can be encouraged by nonprofits enrolled in the program to donate directly via YouTube, while watching a live-streamed event by using a Google Checkout “Donate” button.

Prior to this, YouTube has already introduced Next Cause – a program “designed to help innovative organizations that are already changing the world learn how to better use online video to drive action.”

This program is also open to all organizations that are part of the YouTube Nonprofit Program. The Next Cause is nothing but to offer charities the means and tools to increase awareness for their cause, raise funds and find volunteers.

Since its debut, the video has been besieged by criticism and controversy. However, nonprofit Invisible Children has emphasized the fact just how strong a YouTube video appear out to be when it comes to raise awareness for a cause, with its Kony2012 video. The video currently has more than 70 million hits on YouTube, while more than 16.5 million hits on Vimeo.

It is important to note here that YouTube Nonprofit Program is only open to registered organizations working in United States, United Kingdom, Canada and Australia at the moment. The company certainly has plans to expand its operations to other countries as well.

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