Zynga Reveals Three New Game Platform Partners

At GDC, Zynga announced three new game platform partners to its recently revealed game platform – including Rebellion and Playdemic (developer of Gourmet Ranch). The third game partner for the Zynga is Konami.

The point to consider here is what and when actually Konami is going to release as a social game on Zynga. The answer is yet not known, but it is confirmed that it is the third game partner.

Zynga’s Vice President of Publisher Partners, Rob Dyer mentioned earlier that Konami is on board and it will soon release a social game on Zynga’s game platform.

Considering his statement, we can speculate to have a total of at least 11 social games on Zynga’s platform this year. The five of these 11 games will be presented by Zynga – including CityVille, Words with Friends, Hidden Chronicles, CastleVille, and Zynga Poker – while six of them will be third party titles – including games from Row Sham Bow, Mob Science, Sava Transmedia, Rebellion, Playdemic and Konami.

Three benefits are offered to game partners by Zynga. Firstly, the front-end promotion and access to its millions of game players; secondly, the back-end assistance, as the games can be hosted on its Z-Cloud optimized for social games; and thirdly, leverage to analytics tools, as Zynga is providing game developers the chance to control its analytics tools to optimize games for monetization and growth.

Distribution is vital and has already been offered by Facebook, Apple, and Google to their platforms and devices. The hosting and analytics are certainly unique options on their own. The most important thing here is to see whether the extra value Zynga offers increase its revenues to extent to make up for the amount of money a game developer has to pay Zynga to be a part of its game platform.

The time will show what exactly be the cost of getting game on Zynga’s platform.

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